Leslie B. Goldfarb, D.D.S.
John A. Rubinstein, D.D.S
Creating Beautiful Smiles


New York Dentist - Family and Cosmetic Dentistry

John A. Rubinstein, D.M.D. & Leslie B. Goldfarb, D.D.S.

Welcome to our new state of the art facilities, just two blocks away from Grand Central Station and across the street from Bryant Park, where our wish is to provide you with the best of dental care. To that end, we hope that everyone from those at the reception area, our hygienists, assistants, and of course the doctors treat you in the manner in which you expect. When you visit our office, your smile is our top priority. 

Part of our commitment to serving our patients includes providing information that helps them to make more informed decisions about their oral health needs.  This website is a resource we hope you’ll find both useful and interesting. Please browse through our website and be sure to give us a call if you have any questions.

Contact Us Today or Request An Appointment!

We genuinely hope this site is helpful to you in learning more about our practicedental conditions and treatments, dental recommendations, and more. 

Coronavirus Update


To help prevent the transmission of all respiratory infections, including COVID-19, we adhere to all standardized infection control measures, such as performing hand hygiene, providing tissues and no-touch receptacles to throw away used tissues. Patients are screened in the lobby as well as arriving to the office.  We have air purifiers located in all rooms and an air scrubber in our ventilation unit to help filter out aerosols. We follow routine cleaning and disinfection strategies, using cleaners and water to pre-clean surfaces prior to applying an EPA-registered, hospital-grade disinfectant, as well as appropriate sterilization of all tools and equipment. Once seated, patients rinse with a hydrogen peroxide-based rinse to eliminate unwanted bacteria in the mouth. We also use a new suction system during your dental treatment to minimize aerosols in the air. Our providers wear N95 facemasks, a face shield and disposable PPE gowns and gloves for each patient per guidelines set by the FDA and CDC.

While our office already adheres to these standard precautions, there are several common sense recommendations we are implementing to prevent the spread of COVID-19.

·         Screening patients for signs or symptoms of infection when we update their medical histories.

·         Making sure our masks, gloves, and eye protection are appropriate for the procedures performed.

·         Cleaning and disinfecting public areas frequently, including door handles, chairs, and bathrooms

We want you to know that we are monitoring this situation very closely, and we will keep you updated regularly.



John A. Rubinstein, D.M.D., F.A.G.D.
Leslie B. Goldfarb, D.D.S.
Family & Cosmetic Dentistry

501 5th Avenue Suite 501
New York, NY 10017
Phone: 212-725-2950
Fax: 212-202-3746



Contact Us

We encourage you to contact us with any questions or comments you may have. Please call our office or use the quick contact form below.